Wednesday, June 10, 2009

Jennifer Choi (Parsons The New School For Design)

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About Jennifer Choi

WIP,Wardroblings,2009,Jennifer Choi,Song Yun,Personal Collection,Parsons

Jennifer always loved the thought of becoming a fashion designer. When shopping, she would always consider how the clothes complement items already in her wardrobe. But this alone did not keep her content, Jennifer thought up creations in her head that she would love to wear, but sadly, did not exist. Thus, to satisfy her desire, and out of pure interest, Jennifer took up dressmaking and began to appreciate the sophistication of constructing clothes, the measurements and fit, the aesthetic relationship calling for balance or extravagance between proportions and silhouettes.

Jennifer Choi,Song Yun,Wardroblings,2009,Sketches

In Jennifer's perspective,

"There’s just something so addictive and gratifying about selecting the fabric and shaping it into an exclusive, wearable piece. Fashion may depict culture, a way of thinking - a lifestyle, through ideal or totally fantastical concepts, which provides a form of romantic escape for me to dream big."

Jennifer Choi,Song Yun,Sketches,Wardroblings,2009

About The Collection

The ‘Gossumer’ collection speaks of light and lightness. The aesthetic is brought to life by infusing a gossamer quality into clothes that would be accentuated when worn in the light-filled season of summer. Our chief inspiration comes from the music of the Fleet Foxes, whose cover art and baroque style songs of folk imagery transform the collection into something that is at once romantic, feminine and ethereal.

Jennifer Choi,Song Yun,Group shots,Personal Collection,Parsons,Wardroblings,2009

Parsons,Personal Collection,Close up shots,Jennifer Choi,Song Yun,Wardroblings,2009

Jennifer Choi,Wardroblings,Song Yun,2009,Parsons,Personal Collection,Full body shots

Jennifer Choi,Song Yun,Wardroblings,2009,Parsons,Personal Collection,Full body shots

Based on the setting of the garden tea party in Alice in Wonderland, the collection alludes to fairytales and pays homage to the soft and sublime beauty of summer. The selection of delicate fabrics and classic colours lends femininity and froth to the outfits, adding a sense of subdued elegance.

Watch out for Jennifer's collection and more at Wardroblings 2009.

Promotion,Eflyer,Jennifer Choi,Song Yun,Wardroblings,2009

For more information on Jennifer or the show, please contact us at admin@thefashionfraternity.com.

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